I thrive in creativity as I combine my passions for design and technology to bring thoughtful user experiences across different devices and platforms. I value designs that are well balanced in beauty and function and enjoy turning great concepts into beautiful and useful products. I design primarily for the Web, iOS, and Android, but have also done everything from animation to printing.
After graduating from UC Berkeley with a degree in Neurobiology, I worked in neurosurgery research and health care for several years with the intention to continue onto medical school. However, I took a sharp turn and decided to stay in the Bay Area and be close to my family. Facing a career change, I got into design knowing it was something I have always been passionate about. Though lacking a design degree and industry experience at the time, I knew I had some skill set and unofficial experiences to start somewhere. As a kid, I spent countless hours playing with drawing software and replicating interesting visual elements, which surprisingly came in very handy after all. Eventually, I became very curious about how and why things work the way they are. For every app and website that I used, I became more aware of the things that worked and did not work. This led me to get my first design role at Yahoo and subsequently opened the door for me to many more opportunities.
I’m a non-traditional designer who often cares more about the end result and its impact on the users. Being self-taught has enabled me to think outside the box for alternative methods to achieve the end goals. I tend to be more data-driven and scientific with my approaches, which is probably a side effect of those years working in the neurosurgery lab at UCSF. I also find myself less emotionally attached to my designs as I always strive to do what is best for the users while meeting business goals, and I certainly enjoy working with teams that share a similar mindset.
Despite growing into more leading roles, I enjoy being hands-on and always try to keep pushing pixels as much as possible. In my next role, I look forward to continuing to design end-to-end and launch awesome products and features that I’m proud to be a part of.
Note: I’m very hands-on throughout the product cycle and provide service primarily for design. For projects that require engineering, my team of Web and mobile developers will join me as I continue to oversee the entire project.